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Lead Campaign Analyst

Apply now Job no: 503598
Work type: Full Time Permanent
Location: Victoria
Categories: Technology, Marketing, Digital

About Us

EnergyAustralia is one of Australia's largest energy companies supporting over 1.7 million household and business customers. We're in an exciting transformation and are committed to becoming a world-class organisation with the customer at the heart of everything we do. 

Our Campaigns team is critical in delivering this commitment, and in showcasing our new brand position - that we're ‘Lighting The Way’ in the world of energy.

About the role

In this important role, you will be responsible for a wide range of marketing analytics activities, to help build and deliver highly accurate strategic and tactical customer contact programs. You’ll:

  • Use the IBM Campaign (Unica) environment daily to provide insights on developing campaigns
  • Leverage new and existing platform technologies to fine tune our digital marketing capabilities
  • Work closely with stakeholders to provide strategic targeting recommendations
  • Design, develop and execute highly targeted and personalised multi-wave marketing communication programs
  • Provide specialist knowledge of the Unica platform, and drive best practice campaign standards
  • Contribute to the cross-collaborative team culture, sharing knowledge and improving internal technical marketing capability.

What we’re looking for?

You’ll have the natural ability to both lead change, and lead by example.You have a genuine curiosity and passion for data, and how it can be used to create innovative data-driven marketing initiatives.

Also, you’ll:

  • Show strong experience in the development of Direct Marketing campaigns within an IBM Campaign (Unica) environment, or similar (e.g. Adobe and Salesforce Marketing Platform).
  • Have an advanced knowledge of database, query tools and data manipulation processes
  • Demonstrate strong written and verbal communication skills, with a proven track record in translating complex analysis into business language across all levels
  • Have experience working in a highly-regulated and fast-paced industry

Why us?

As well has being part of a team that is both high-performing, and has an opportunity to shape and influence EnergyAustralia's strategic communications, you will get:

  • The chance to put your natural communication skills to work, through advising and empowering the business to reach the next level in analytics
  • An opportunity to work with complex data sets from multiple sources and vendors
  • Autonomy to look at our processes, and implement your improvements where you see fit
  • To continue to build your data, analytics and marketing skills in a sector undergoing significant change

How to Apply

If you share our passion for making customers a priority, doing the right thing, leading change and want to be part of an organisation focused on making a positive impact, click the 'Apply’ button to submit your application.

For a confidential discussion, please contact Charis Turner on 0386 281 396 or email

We’re committed to providing an inclusive culture so our employees can bring their whole selves to work and have a sense of belonging.From our PRISM network that creates a positive culture for LGBTI employees to our Reconciliation Action Plan that has commitments to strengthen relationships with Aboriginal and Torres Strait Islander people and organisations, it’s a workplace where everyone’s welcome.

Download the role position description

Advertised: AUS Eastern Standard Time
Applications close: AUS Eastern Standard Time

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